Creative Direction | Brand Development | Visual Identity | Videography
Photography Credit: Alexandrae Photography
- VKTORI raised $22,943, surpassing the original $10,000 goal by over 129%.
- They reached the initial funding goal within the first 13 days of the 30-day campaign.
- The brand video emerged as the most-viewed asset, significantly boosting email conversions and social engagement.
- The cohesive brand identity and strategic launch plan laid a solid foundation for VKTORI's continued growth in the ecommerce space.
VKTORI, a braless apparel company, came to me with a prototype and a Fiverr logo. I partnered with the founder to build their brand from scratch—including identity, positioning, and a creative launch campaign. I directed talent, filmed and edited the brand video, and developed a product launch strategy tailored for a first-time audience on Kickstarter.
With no established brand presence or community, VKTORI needed to quickly build trust and appeal for a premium-priced product. The founder, operating solo, required guidance to transform a raw prototype into a polished brand and execute a successful crowdfunding campaign within a limited timeframe.
I built a brand system grounded in being the "bold warrior" who challenges the status quo. The campaign centered around a dynamic product video that positioned VKTORI as premium, functional, and inclusive. I provided creative direction across all assets, from product photography to the campaign page layout and social teasers. I also advised on ecommerce positioning for post-Kickstarter growth.
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Brand Development | Visual Identity| Videography | Photography
- Website traffic increased by 40%, with a notable increase in time spent on product pages.
- Social media engagement doubled, with the launch video achieving a 3.5x higher view rate compared to previous content.
- Customer feedback highlighted the brand's elevated aesthetic, often described as "Apple-like" in its presentation.
- Sales conversions improved by 25%, attributed to the cohesive branding and enhanced user experience.
MUi Pet makes modern, design-forward pet gear. I partnered with the founder to formalize their visual identity, produce launch assets, and guide the look and feel of their ecommerce site. While keeping their original logo, I expanded their brand through art direction, product photography, a campaign video, and a developer-ready design for their new website.
The team had an initial logo and product prototypes but lacked a cohesive brand to tell their story or sell online. They needed to communicate thoughtful design, safety, and emotional connection—without falling into the loud, novelty tone common in the pet market. It was about premium appeal without pretension.
I introduced a refined color palette, clean product-forward compositions, and tone guidelines rooted in trust and care. I led all visual production—including a Japanese fashion-inspired video and stylized product photography—that showcased usability and elevated their brand story. I also created a Figma layout for their web developer, streamlining the ecommerce handoff.
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Brand Development | Visual Identity | Photography
- Website visitors spending an average of 2.5 minutes per session, indicating higher engagement.
- Patient acquisition rose by 25%, attributed to the cohesive branding and improved online presence.
- Social media engagement doubled, with a 50% increase in followers and a 60% rise in post interactions.
- Patient satisfaction scores improved, with 90% of surveyed patients expressing strong satisfaction with the clinic's atmosphere and branding.
Anatomy Chiropractic came to me before opening their doors, looking for a brand that reflected both professionalism and calm. I developed their visual identity, directed custom photography, and defined a brand voice I coined "healing minimalism," tailored to health-conscious millennials in a crowded wellness market.
They needed to stand out among clinics while avoiding sterile or overly “zen” clichés. The goal was to attract a younger clientele through aesthetic credibility, clear messaging, and emotional resonance—all while staying grounded in evidence-based care.
I created a brand identity centered on warmth, softness, and simplicity—combining neutral tones, natural light, and spacious design. The photoshoot emphasized patient care, calm touch, and spatial openness. I worked closely with their team to ensure every visual and word reflected intentional, trusted healing. I also used Figma to layout the website for the team to implement easily.
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Brand Development | Visual Identity | Videography | Photography
- Website bounce rate decreased by 35%, indicating enhanced user engagement and content relevance.
- Secured key introductory meetings with B2B partners, facilitated by the professional and cohesive brand presentation.
- Positive feedback from stakeholders, highlighting the clarity and professionalism of the new brand identity.
- Scalable brand system, effectively utilized across the website, pitch decks, and investor outreach materials.
Crossbill is a SaaS platform that helps engineering teams integrate a systems canary, service level objectives, and observability metrics. I worked directly with the founder to develop a complete brand identity and visual toolkit. I also produced photography and a founder interview video to bring warmth and clarity to a highly technical product.
As a founder building a complex backend tool, Matt needed help translating the technical offering into a clear, marketable brand—especially for non-technical decision-makers. With no existing identity or media, the site lacked cohesion, credibility, or clarity.
I developed a minimalist, tech-forward visual identity using bold neons and geometric typography to convey a cutting-edge technology and precision. I directed a photo session and interview-style video shoot to showcase the human story behind the product. I designed a Figma developer-friendly site layout to guide their web team.
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